Kasambuhay Habambuhay: 100 Years of Nestle Philippines

In celebration of its 100th year of giving the Philippines with “Good Food, Good Life”, Nestle presents a short film anthology that will showcase how its various products have affected and touched the lives of millions of Filipino consumers. Entitled “Kasambuhay Habambuhay” (Companion in Life, For Life), the collection of films serves as a testament of how Nestle has become part of the Philippine society, with the typical Filipino family at its core.

Kasambuhay Habambuhay: A Short Film Anthology

I was lucky to watch the short film anthology ahead of its public debut. Last Wednesday, Nestle held a screening of the film for a group of bloggers and there, we finally witnessed the fruit of the hardwork of the team behind the project. The ten stories, with about ten minutes each, depict how various Nestle products have been embraced by Filipinos and how Nestle has been vital in building lasting relationships among families and friends.

All the ten films are unique in their own ways. Not only do they come in various genres, but also, the films feature some of the country’s brightest actors, helmed by acclaimed directors. My personal favorite is the eighth film, “Tingala sa Baba.” It is a story about two kids who belong to the opposing ends of the socio-economic fulcrum. As they play in the park, they develop a friendship on the merits of a simple, yet sincere and touching realization.

Nevertheless, I can say that each story is really heartfelt and like every Nestle advertisement, the films are successful in evoking the right emotions from its audience – a proof of the sentimental ties that Nestle has nurtured in each and everyone of us for the past 100 years.

The film will have its premiere night on Friday, June 10, 2011 at SM Megamall. This will be followed by two days of FREE screening at SM Megamall, SM Southmall, SM Rosales, SM Cebu and SM Davao on June 11 and 12. Eventually, the films would have its telecast on television via a special anthology. More importantly, the “Kasambuhay Habambuhay” Short Films will also be exhibited at the Cannes Lions Advertising Festival in France later this month.

This project constitutes only a part of Nestle Philippines’ grand celebration for its centennial year. Its corporate mantra of providing Good Health and Good Life jives well with the present direction of our country as it moves forward to greater heights. For the past 100 years, Nestle has been at the forefront of providing us with great consumer products that continue to nourish not just our health and well-being, but they also nurture our relationships with one another.

It doesn’t stop with 100 years. It is just the beginning. After all, Nestle is the Filipino nations’s Kasambuhay sa Habambuhay.

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